My interest in mechanical sketching married with my love for the automobile long ago. Watching how car manufacturers compete with one another in design and technology trends is a fascinating study to me. Huge leaps and bounds have been made in industrial and transportation design in the last twenty years, and even greater changes still lay ahead with regard to the new energy sources that will end up powering the future of our personal mobility. That said, I still believe design is as relative and important as ever.
One of the indicators of brand identity is how recognizable something is. If you've ever played the guessing game where you have to determine the name of an object with its silhouette as the only clue, then you know the importance of branding. If something can be identified without a name attached to it, I believe the designers and marketing teams have done their job. That's what I aim for when sketching as well, and while derivative design is everywhere these days, it's the little details that help a brand to stand apart.